How SEO works

In simple terms, SEO proves to search engines that your content is getting the best result for the topic at hand.

This is because all search engines have the same goal: to show their users the best and most relevant results.

How exactly you do this depends on the search engine for which you are optimizing.

If you want more organic traffic to your websites, you need to understand the Google algorithm and adjust it. If you’re going to get more video views, it’s all about the YouTube algorithm.

Since every search engine has a different ranking algorithm, it is impossible to cover all of them in this guide.